Hi, I'm Karen.
Here's my story.
My love of writing was sparked by a couple of pre-teens with a harebrained business idea.
When I was still in elementary school, I'd finish a book in The Babysitters Club series, then immediately crack open my black-and-white speckled composition notebook and continue the storyline with my own chapters. Sadly, my extensions of The Truth About Stacy and Logan Likes Mary Ann! never saw the light of day, but I knew I liked what I was doing. And I was hooked.
My passion for food didn't start until much later. Even though I grew up with two Italian-American grandmothers who could turn refrigerator scraps into delicious meals, it wasn't until the summer between my junior and senior year at Boston College that I really started to appreciate good food. My best friend Jen and I had internships in New York City, and we treated dining like a second job. We'd pore through Zagat's every night, meticulously checking off every single restaurant we tried. Needless to say, I didn't net a whole lot of cash that summer, but it was money well spent.
After graduating from college, followed by a couple of uninspiring years in advertising and PR and a mild obsession with Ruth Reichl's memoirs, I made the executive decision to go to culinary school in San Francisco so I could build enough knowledge to start writing about food. A food editor job at the city magazine 7x7 followed, as did a San Francisco editor and senior editor role at DailyCandy.
My career would eventually take me back to New York City, where I became the executive editor and editorial director at Tasting Table. There, I oversaw all content for the national online food and drink publication, including large-scale editorial packages and branded content campaigns. I managed a team of 10 editors, writers, photographers and video producers and oversaw all recipe development and editing in our in-house test kitchen.
I went freelance in 2016, and made the move out to Los Angeles a year later. As a freelance writer and content strategist, my work has appeared in Bon Appetit, Travel + Leisure, Food & Wine, Los Angeles Magazine, Grub Street, Thrillist and many others. In addition, I work with clients on copywriting projects big and small, and consult on social media strategy and execution for brands who want to amplify their reach.
I have a proven track record of creating high-performing, shareable content for publications. I've executed successful branded content campaigns for clients such as Crate and Barrel, Michael Kors, BMW and others. I understand the ins and outs and ups and downs of digital media, and I have a knack for brand voice—and deliver quality work on deadline.
I've even taken my love of food and writing off the laptop. I've tried my hand at making pasta for a couple of months at the acclaimed Venice restaurant Felix, and have created a successful French bread pizza pop-up here in L.A. called Pain Pizza. The idea is simple: I’ve taken the French bread pizza Mom used to pop in the microwave and made it better using good ingredients.
When I'm not writing or slinging French bread pizzas, you might spot me eating at a new restaurant (and Instagramming it), sweating out the carbs at F45 or waiting for my next flight to explore a new city.
Don't be a stranger. Let's talk.